It is the study of hues as a determinant of human behavior. Color influences perceptionsthat are obvious, such as the taste of food.
*Colors can also enhance the effectiveness of placebos. For example, red or orange pills are generally used as stimulants.
*Color can indeed influence a person; however, it is important to remember that these effects differ between people. Factors such as gender, age, and culture can influence how an individual perceives color. For instance, heterosexual men tend to report that red outfits enhance female attractiveness, while heterosexual females deny any outfit color impacting that of men.
*Color psychology is also widely used in marketing and branding.
In 2000, Glasgow installed blue street lighting in certain neighborhoods and subsequently reported the anecdotal finding of reduced crime in these areas. This report was picked up by several news outlets. A railroad company in Japan installed blue lighting on its stations in October 2009 in an effort to reduce the number of suicide attempts.
The general model of color psychology relies on six basic principles:
- Color can carry a specific meaning.
- Color meaning is either based in learned meaning or biologically innate meaning.
- The perception of a color causes evaluation automatically by the person perceiving.
- The evaluation process forces color-motivated behavior.
- Color usually exerts its influence automatically.
- Color meaning and effect has to do with context as well.
Common association –
Red – love, passion, and lust. It is frequently used in relation to Valentine’s Day. It can also be used to signify danger or warning. For instance, it is used for stop signs and fire engines. In China, red is often used to symbolize good luck or happiness, and is used for many holidays or weddings.[
Blue is the color of the ocean and the sky; it often symbolizes serenity, stability, or inspiration. It can be a calming color, and symbolize reliability. In the Catholic Church, the Virgin Mary is most often depicted wearing blue, to symbolize her divinity. Blue is widely used for baby boys’ clothes or bedrooms, although the reason blue is so strongly associated with boys is debated.
Yellow is a color often associated with sunshine or joy. It is sometimes used in association with cowardice or fear, i.e, the phrase “yellow-bellied”. Children tend to like this color, and it is used to market products to children; it is also used for school buses and taxi cabs since it is such a bright, noticeable color.
Green is most often used to represent nature, healing, or fertility, since it’s such a dominant color in nature. It can be a very relaxing colour but is also used in the US to symbolize money, greed, or jealousy. Saying that someone is “green” means they’re inexperienced or new.
Black, in Western culture, is considered a negative color and usually symbolizes death, grief, or evil. People often wear black for mourning, although this practice isn’t as wide-spread as it was in the past.
Pink is associated with softness, femininity, sweetness, and love. However, it was formerly used as a masculine color, frequently used for baby boys; it wasn’t until the early 20th century that the gender roles of pink and blue were reversed.[
White most often symbolizes perfection, faith, innocence, softness, and cleanliness. ] Brides often wear white dresses to symbolize virginity or purity.